15 Visual Content Nuggets from #CMWorld: Trends, Ideas & Key Takeaways

Humans are visual creatures. That was the opening line of another great session I attended on day one at CMWorld.

The Marketer’s Guide to Visual Content was presented by a cool dude who calls himself Todd Wheatland J

This blog post is skewed towards the video aspect of visual content…just coz we love video!

 6 trends which have changed the way we consume video

Firstly, Todd brought us through six trends which have changed the way we consume video:

  1. The influx of smartphones
  2. Mobile  is making it easy to consume videos
  3. Social calls for us to create videos that are cool to share
  4. The multi-screen phenomenon is calling for us to create and distribute responsive videos
  5. B2B Meets B2C: We have to make even the most boring product or service entertaining. Video allow us to do this.
  6. Content Inflation: We have to make unique in order for us to get bang for our content buck.

I thought Todd’s ideas for inspiring video content were, as they say in the States, pretty neat:

7 Great Ideas to inspire Video Creation

  1. Be Funny
  2. Behind the Scenes
  3. Documentary
  4. Sit a video on your homepage (above the fold)
  5. Explainer videos – can be that video sitting on your homepage. These videos should be 60-90 seconds long and should be seen as your calling card to the world.
  6. Repurpose old content. Make videos to accompany old blog posts. Check this out as a great example -> Why Pluto is No Longer a Planet
  7. Micro format videos such as Vine and animated GIFS

3 Bottom Lines For Visual Content

Finally, he gave us some key takeaways:

  1. Atomizing and repurposing – take a blog post, make a video about it, or indeed an infographics or a meme
  2. Personality and Relevance – fill it with personality and humour, and make it relevant to your audience
  3. Frequency and Surprise – you have to be frequent with your content, but you also need to be surprising…there  is nothing exciting about being predictable.

Is there anything here that surprises you?


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