By Alan Coleman on 27 Mar 2013
For those of you who follow us on Twitter, you will know that we LIVE for Fridays. No, we love our job...we don't want to go home! Rather, we wait in anticipation for the eConsultancy Top 6 Infographics of the week. As content marketing specialists, as well as PPC experts, we have decided to take a leaf out of eConsultancy's book and share OUR favourite infographics each fortnight. This fortnight's post will be focused on the content marketing side of things! Even though we have witnessed lots of Irish companies making great headway in the area of SEO and increasing visibility on search engines, only a minority are engaging in content marketing. We are hoping these three infographics give our local businesses some inspiration…and something to thank us for in the future. Why Content for SEO? We have tweeted this great infographic by Brafton in the past. It explains succinctly why exactly content marketing is an absolute necessity when it comes to, what we like to call, SEO 2.0. It is simple; if you want to be found, you have to create great content. For Irish businesses that start creating and distributing great content now, they will reap the rewards in the not-too-distant future when they have achieved and safeguarded a prime position on Google. 
Australian Content Marketing Benchmarks, Budgets and Trends 2013 As with everything we do, we here at Wolfgang Digital, one of Ireland's leading search and content marketing agencies, like to back up our points with stats - which this next infographic does... OK OK, we know we are not Australian! However, this infographic by russelltate.com captures stats from the Content Marketing Institute which we think are generalisable across countries, including Ireland. 
7 Steps for an Optimised Content Strategy So have we convinced you that your business needs a content marketing strategy? If so, the next step is creating the strategy. Intergage captures optimised content strategy beautifully in this infographic, highlighting the importance of each step - from defining business goals to creating content to analysis. It's also a very aesthetic infographic, don't you think?
Follow the yellow brick road, follow the yellow brick road.... 
Of course, you could get Wolfgang Digital in to do the donkey work! Creating, implementing and optimising a long-term content strategy is hard work, requires expertise, as well as dedication. Why not give us a buzz or enquire online today and we can talk you through our content marketing offering! Siobhán
