By Alan Coleman on 2 May 2013
As any regular visitors to this blog (or anyone who follows us on Twitter will know, each fortnight we like to share our favourite content marketing infographics. We know that most of you spend every second Wednesday sitting in front of your computer, refreshing your screen again and again in anticipation of our next post. Well we’ve got some good news for you: You can now do it every week. As PPC Experts, as well as Content Marketing Specialists, we felt it was time to reward our hard-core PPC fan base with a few infographics of their own. We can’t let the content marketers have all the fun! So without further ado, I present the inaugural Wolfgang Digital PPC, But In Particular Google AdWords, Infographic From Around The World Of Digital Marketing Of The Week (We welcome any suggestions for a catchier title on the back of a postcard or on Twitter)! The Most Expensive Google AdWords Keywords Back in November, Hallam Internet Limited published this great infographic on the most expensive Google AdWords keywords to bid for in the UK. This is something we’d been wondering ourselves for a while and we’re asked about it quite regularly. Through our own research we identified the most expensive industries (like gambling, insurance, personal claims and compensation, etc.) but this is a really good breakdown of what costs the most within these industries. We’ve always said that consumers behave differently in different countries. We were glad to see this point being illustrated in this infographic. An expensive keyword in one market (USA) may not be so pricey in another market (UK). There’s no one-size-fits-all solution in AdWords and the only way you are going to get the most out of an AdWords campaign is if you can recognise these small market differences and use them to your advantage. The last part of the infographic also backs up something we’ve been saying for ages. Companies like eBay and Amazon are spending more and more on digital marketing meaning that they are becoming major competitors to high street retailers. With 75% of the money spent by Irish consumers online going overseas, you’re no longer just competing against the business down the street; you’re competing against some the biggest companies in the world. Now, more than ever, it is vital to make your presence known.
