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A ‘privacy-first’ seismic shift is underway in the digital marketing industry with Google announcing the end of third party cookies by 2023 and Apple's software updates giving users the option to opt-out of cookie tracking. These changes will have a big impact on campaign targeting, measurement and attribution. Marketers must get ahead of the curve by investing in first-party data strategies right now. In response to the industry shake up, we are hosting a webinar to break all that down for you, giving you the Wolfgang view and what you need to do to thrive in this new landscape.
You will discover:
- What the future will look like in the New Era of Digital Marketing;
- How to design and execute a first-party data strategy by integrating your Paid Channels with Email;
- Case studies showing how our clients are building and activating their first party data.