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Wolfgang Digital Social Strategy Training

Social Strategy Training

Paid Social Module at Wolfgang University

Cost:
€550 ex VAT per attendee

Date:
Wednesday July 24th 2019

Location:
Wolfgang Digital, Palmerston House, Denzille Lane, Dublin 2 

Time:
09.30 - 17.00

Description:
The biggest pitfall we see when it comes to social media is businesses not having a clearly defined social strategy in place. This results in time, resources and budget being wasted on social content that isn’t driving results for their business.

This is a practical course, taught by award-winning social media marketers. The course will enable marketers to implement an organic and paid social media strategy that delivers real business results (think: sales, revenue, leads and quality traffic!)

What You Will Learn:
Attendees will be given the tools to manage their social media accounts effectively and develop their own full-funnel organic and paid strategy as well as the know-how to measure effectiveness.

  • You will learn how to create advanced paid social strategies across the different social platforms.
  • You will learn advanced techniques such as UTM tagging, advanced custom audience targeting, pixel configuration and how to track performance across Facebook Analytics and Google Analytics.
  • You will also learn how to integrate your social strategy with your other digital activities, e.g. with Google Ads

We will also present award-winning case studies that followed the Wolfgang Digital tried and tested strategy.

Who should attend this course?
This course is suitable for all levels. We are teaching you how to implement a successful strategy so it is relevant for both beginners and advanced social media marketers.

Course Content

Morning

  • Intro to social platforms
  • Intro to the full funnel strategy
  • Best practices for posting at each stage of the funnel
  • Mapping KPIs at each stage
  • Understanding results
  • Amplifying your content
  • Award Winning Case Studies
  • Techniques for generating ideas for social content
  • Q&A

Afternoon

  • Ad Account Set Up and Pixel Configuration
  • UTM Tagging
  • Best Practices for Ad Formats at Each Stage of the Funnel
  • Best Practices for Targeting at Each Stage of the Funnel
  • Mapping KPIs at each stage
  • Understanding results in Facebook & Google Analytics
  • Cross Channel Integration
  • Award Winning Case Studies
  • Q&A

How to book your place 
Places are limited. To book your spot on this course please go to this link on our Eventbrite page

Terms and Conditions

  • All workshop fees must be paid prior to workshop commencement and are fully liable upon booking
  • We operate a strict policy of non-refund of  fees 
  • If you cannot attend you can pass on your ticket to someone else. Please send us the details of who is attending prior to the workshop. 
  • Failure to attend the workshop will incur the full cost of the course
  • The location of the course is subject to change, however it will be held in a Dublin 2 location and notice will be given to all attendees
  • We reserve the right to reschedule the workshop or cancel if unforeseen circumstances arise. If we do not reschedule the workshop you will be returned your full fees.
  • No licence is given or implied by attending this WG Uni Course.
  • Wolfgang Digital reserve the right to amend or update a course at any time.
  • Your e-mail confirming attendance confirms you have read and fully accept these terms and conditions in full on your or your companies behalf.
  • Lunch will be provided, please let us know of any dietary requirements at least 48 hours prior to workshop commencement. 

Questions
If you have any questions please email [email protected]

Contact Wolfgang Digital

Phone +353 1 663 8020

Email [email protected]

HQ Palmerston House Denzille Lane Dublin 2

Bing Partner
Wolfgang Digital

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