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These are the slides that Kenia and Zoran used during their talk 'The Facebook Conversion Conundrum Solved' - it took place at HeroConf London at the end of October.
For a really great and in-depth synopsis of the talk, check out Becky Carré's article on www.impression.co.uk here:
https://www.impression.co.uk/blog/5192/ppc-hero-facebook-conversion-conundrum/
For more on Facebook, check out Kenia's blogpost about Facebook VS Youtube here.
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