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One of Google’s newest platforms launching in Ireland is Local Services Ads.
This is a separate platform to Google Ads, similar to Google My Business, it’s self-service and it’s a great way to supplement lead generation for your business.
If you are a local business, you’ll be able to capture leads through a new ad type and pay only if the person has contacted you directly through the local services ad (pay for conversions model).
Each local business successfully enrolled in the programme will get the Google Guaranteed badge, which is a great way to earn the trust of new customers.
Google will ensure that your company meets local license and insurance requirements.
When someone near your business is looking for your products, they will see an ad. They can contact you directly from the ad and book an appointment for a particular date. Google doesn’t support booking forms in Ireland (yet), so the only booking method will be via phone call.
Reviews are important - customers will still be able to read reviews about your company.
Local Services Ads works within the budget you have. You can increase your budget at any time if you need more leads, reduce it, or even pause the ads for certain days.
In the example below, we’ll estimate the budget required for a plumber to get 100 leads:
As you can see, the cost can be much lower than what you’re currently paying by generating leads with your website. Of course, you can still use Google Ads, SEO campaigns, social media and other types of platforms to generate traffic to your website, but Local Services Ads can be a great way to supplement your lead volume.
You can get started with Local Services Ads by visiting https://ads.google.com/local-services-ads/ and applying to join the programme.
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