Traditional Publicity Vs Content Marketing

This week, our infographic of the week is back with a bang...and it is the turn of content marketing once again! This is a great little infographic from Argentinian search marketing company, Attach Media. To be honest, the design is what caught my eye. It looked sparse in information, but I think it argues a very clear and simple case for content marketing over traditional publicity. Have a read and see what you think? Do you agree with the flaws it identifies in traditional publicity, as well as the advantages of content marketing?

Traditional Publicity VS Content Marketing infographic

 

 

If you come across any infographics on the topics of content marketing, PPC or SEO which you think should be included in our weekly infographic slot, let us know!

 

Have a great weekend,

 

Siobhán