All Services
Sean Markey Head of SEO
WG Office Shoot 235
Roisin Linnie Head of Social
Sosh Creative Play Button
Anna Spyridopolou Head of Social Integration
In Person Event 182
Get in Touch
WG Office Shoot 286 Square
Horseware White

From Dark Horse to Prized Pony

JPEG image 2
Get in Touch
WG Office Shoot 286 Square
Group Headshot 11

We’re employee-owned, every team member you work with brings the mindset of a business owner.

Alan Coleman CEO
Alan Coleman, CEO
WG Groupshot 9 1
20240503 111159 1
Reforest WG 110
Get in Touch
WG Office Shoot 286 Square
In Person Event 167 1
Essentials 2024 80
In Person Event 125 1
Get in Touch
WG Office Shoot 286 Square

Wolfgang Digital is an equal opportunity employer committed to fostering an inclusive workplace

WG Office Shoot 46
In Person Event 56
WG Office Shoot 72
Services
Search Engine Optimisation Paid Search Paid Social Social Creative CRM & Marketing Automation Data & Analytics All Services
Work
Case Studies Testimonials Awards
About Us
Our Story Our Team Employee Ownership Wolfgang Reforest
Insights
Blog & Insights News Events & Webinars
Careers
Job Openings Life at Wolfgang Graduate Scheme
Contact Us
WG Office Shoot 286 Square
Back to Case Studies
Intersport Elverys White

Paid Search

Paid Social

Finding the Low Cost CPCs to Drive 101% Q4 Revenue Growth

Like every retailer in Ireland (and beyond) Elverys was combating rising CPC’s. Click costs were up 50% compared to 2020 and 80% vs. 2019. We needed to look beyond search and find a way to artificially boost cheaper brand clicks more likely to convert.

The work we did
Elverys Case Study header

THE CHALLENGE

Like every retailer in Ireland (and beyond) Elverys were combating rising CPC’s. They were up 50% since 2020 and 80% since 2019. We’ve written more about this here. No problem for the biggest players like Amazon, which steals 70% of Ireland’s online revenue, but a huge problem for everyone else. 

OUR STRATEGY

In order to achieve success in a changing PPC market, our strategy needed to look beyond search and find a way to get more people searching for Elverys brand terms so that we could benefit from low-cost CPCs.  

We used an integrated strategy to achieve this and split our activities across the funnel with a cohesive message in all our digital communications: Search “Elverys Christmas Shop” in them to prompt people to search for Elverys online. 

INNOVATION USED

Top funnel, top of mind: 

  • Google Display allowed us to achieve high levels of reach across the target audience.
  • Discovery ads running with a Target CPA reached our audience at scale while achieving a 190% higher conversion rate vs traditional display.

Hyper-targeting audiences that matter most: 

  • Facebook and Instagram were used to reach sports enthusiasts but also parents/grandparents looking to purchase sports-related gifts for their children this BlackFriday/Christmas.
  • YouTube was front and center in this strategy. It was a cost effective way to reach people in the market purchasing sports gear (prospecting), or interacted with our ads (Remarketing). We created a list of the most popular sports YouTube channels in Ireland to secure ad placement. - Example, people watching Rugby news would see a Rugby Jersey ad from the main provider, Elverys.
Elverys

USER JOURNEY

Elverys Case Study User Journey
BUSINESS GROWTH

When we launched the campaign in November we saw a 50% increase on Nov-19 on “Elverys” Brand Searches and 82% YoY. 

CPC from Brand searches were 93% cheaper  than non-Brand. By artificially boosting brand searches we were able to generate 18% of their online revenue from only 2% of the Google ad spend!

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Online Revenue Growth in Q4-21 vs Q4-19

-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Of Online Revenue came from 2% of Google ad spend (Brand)

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
5
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Brand Searches vs Nov19

What our clients say

Don’t just take
our word for it

"Wolfgang have been a key partner for our business over the past 4 years, but last year, through their transparency and responsiveness, they excelled despite budget challenges and a more competitive marketplace.

Wolfgang’s strategy drove huge growth in key categories, maintained strong ROAS levels, whilst also significantly improving our approach to digital campaigns. Thanks guys for all your efforts!

Wolfgang’s strategy drove huge growth in key categories, maintained strong ROAS levels, whilst also significantly improving our approach to digital campaigns. Thanks guys for all your efforts!”
Mark N
Mark Newcombe
Customer Acquisition Manager, Intersport Elverys
Selected work

More work we
think you’ll like

Explore Case Studies
Millies White

Millies vs the Multinationals, Round Two in AI Search

Millies 2 Website Banner
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

AI Search Visibility

-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
9
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Monthly AI-attributed revenue

Horseware White

From Dark Horse to Prized Pony

JPEG image 2
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Revenue YoY

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Repeat Purchasers

Monahans White

From Firewood to Fire Sales

JPEG image 5
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Repeat Customer Revenue

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
7
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Repeat Customer Growth

Corcorans White

Pulling More Than Just Drawers

JPEG image 3
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

SMS Subscriber Growth

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

SMS Click Rate

Intersport Elverys Whte

Right Hook Jab: Short Form Video to Knock Out Results

JPEG image 4
-
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Decrease in CPV Catch

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Videos Watch @25% Hold

American Holidays White

Using Call Intelligence to Boost Leads and Maximize ROI

American Hols Web Header
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
6
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Google Ads ROAS H1 2024 vs. H1 2023

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Google Ads Leads H1 2024 vs. H1 2023

WG Office Shoot 5
Let’s start a conversation

What will world-leading look like for you?

Partner with a 6x Best Global Agency Winner that's as invested in your growth as you are.

Get in Touch
WG Office Shoot 286 Square