All Services
Get in Touch
WG Office Shoot 286 Square
Sean Markey Head of SEO
WG Office Shoot 235
Roisin Linnie Head of Social
Anna Spyridopolou Head of Social Integration
In Person Event 182
Get in Touch
WG Office Shoot 286 Square
Horseware White

From Dark Horse to Prized Pony

JPEG image 2
Get in Touch
WG Office Shoot 286 Square
A2f60efa4643a364d6b260defd9b99d96664f77c

We’re employee-owned, every team member you work with brings the mindset of a business owner.

Alan Coleman CEO
Alan Coleman, CEO
WG Groupshot 9 1
20240503 111159 1
Reforest WG 110
Get in Touch
WG Office Shoot 286 Square
In Person Event 167 1
Essentials 2024 80
In Person Event 125 1
Get in Touch
WG Office Shoot 286 Square
WG Office Shoot 46
In Person Event 56
WG Office Shoot 72
Services
Search Engine Optimisation Paid Search Paid Social Media & Creative CRM & Marketing Automation Data & Analytics All Services
Work
Case Studies Testimonials Awards
About Us
Our Story Our Team Employee Ownership Wolfgang Reforest
Insights
Blog & Insights News Events & Webinars
Careers
Job Openings Life at Wolfgang Graduate Scheme
Get in Touch
WG Office Shoot 286 Square
Back to Case Studies
Woodies White

Paid Social Media & Creative

The 'People-First' Social Strategy That Drove 12% Online Revenue Growth

Faced with a declining market post-pandemic, our team boosted Woodie’s online revenue by 12% in 2023, overcoming shifting consumer behaviours and intense digital competition with a targeted, inspirational social content strategy.

The work we did
Woodies Case Study Web Header

THE CHALLENGE

Post-pandemic, Woodie's faced a decline in the DIY, Home & Garden sector. Our agency was tasked with achieving a +10% increase in online revenue in 2023. This goal was set amidst shifting consumer behaviours, an aging customer demographic, and increased competition due to more digitally savvy businesses emerging during the pandemic.

OUR STRATEGY

To address these challenges, we revised our social media approach to focus on inspirational, people-first content aimed at encouraging home improvement and decorating. This shift from brand awareness to conversion-oriented content was executed through:

  • Leveraging user-generated content.
  • Collaborating with influencers.
  • Creating in-store content with employees.
  • Our goal was a 50% year-on-year (YoY) increase in social media-driven revenue, contributing to the overall target of 10% online revenue growth.
Woodies Case Study min

INNOVATION USED

Our strategy centered on building consumer trust and winning paid media auctions with authentic, trending content.

This resulted in CTRs 200% higher than the previous year's awareness-focused ads.

We utilised trending topics from TikTok, Pinterest, and Instagram for content planning, leading to a 21% decrease in cost-per-impressions (CPM) across channels.

Pioneering shopping ad formats like Pinterest Catalogue Sales, Meta’s Advantage+ Sales campaigns, and TikTok Smart Performance Ads were instrumental in our approach, allowing comprehensive remarketing and nurturing of engaged users.

BUSINESS GROWTH

Our strategy of embracing people-first, trend-based content and innovative ad formats led to significant growth for Woodie's, demonstrating the effectiveness of adaptive digital marketing in a changing retail landscape.

  • Online revenue increased 12% YoY
  • Social media-driven revenue increased 73%
  • Enhanced content relevance and authenticity reduced CPCs by 22% on Meta an 41% on Pinterest, our primary revenue driving channels
  • ROAS improved by 56% YoY.
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Online Revenue

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
7
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Social Revenue

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
5
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
6
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Social ROAS

What our clients say

Don’t just take
our word for it

"Wolfgang quickly understood the unique challenges Woodie’s were faced with in 2020 and implemented an effective digital strategy that helped us to pivot our business to drive phenomenal growth, along with helping us to get the right foundations in place to ensure we are set up for future online customer demands in Ireland.”
Woodies testimonial
Caroline Coughlan
Head of Digital and CRM
Selected work

More work we
think you’ll like

Explore Case Studies
Horseware White

From Dark Horse to Prized Pony

JPEG image 2
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Revenue YoY

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Repeat Purchasers

Monahans White

From Firewood to Fire Sales

JPEG image 5
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Repeat Customer Revenue

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
7
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Repeat Customer Growth

Corcorans White

Pulling More Than Just Drawers

JPEG image 3
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

SMS Subscriber Growth

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

SMS Click Rate

Intersport Elverys Whte

Right Hook Jab: Short Form Video to Knock Out Results

JPEG image 4
-
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
0
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Decrease in CPV Catch

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
4
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Videos Watch @25% Hold

Millies White

Millies Vs The Multinationals

Millies Web Header
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
5
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

YoY Increase in Sessions

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
3
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
8
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Organic Revenue

American Holidays White

Using Call Intelligence to Boost Leads and Maximize ROI

American Hols Web Header
-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
6
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
1
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Google Ads ROAS H1 2024 vs. H1 2023

-
+
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
2
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S
-
%
-
0
1
2
3
4
5
6
7
8
9
:
%
.
X
+
-
,
‘
£
M
B
K
>
<
H
R
S

Google Ads Leads H1 2024 vs. H1 2023

WG Office Shoot 5
Let’s start a conversation

What will world-leading look like for you?

Partner with a 6x Best Global Agency Winner that's as invested in your growth as you are.

Get in Touch
WG Office Shoot 286 Square