The Funnel Funeral: Rethinking Meta, Google, Creative & Attribution in the AI Advertising Era

The traditional marketing funnel is dying. As AI transforms how Meta, Google, creative, and attribution work, marketers need to rethink how they reach, engage, and convert audiences. 

In this webinar, we explored why Meta’s new retrieval engine signals the “death of the funnel” and what this means for marketing strategy in 2026 and beyond. 

Watch the recording to learn more about

• The Death of the Funnel: Why traditional funnel models are losing effectiveness and what marketers need to rethink for 2026.
• The Creative Engine: How Wolfgang Digital is using its Creative Engine to adapt to Meta’s Andromeda update.
• Creative Diversification: What effective creative diversification looks like in practice, with real client examples and case studies.
• Creative Reporting: How to accurately track, attribute, and communicate the impact of creative on business growth.