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We’re employee-owned, every team member you work with brings the mindset of a business owner.

Alan Coleman CEO
Alan Coleman, CEO
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Our services

Data & Analytics

Privacy changes and the death of the cookie have turned the lights out on traditional tracking. We build the advanced data infrastructure that turns the lights back on, transforming fragmented numbers into commercial insights that matter to your CEO.

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About Data & Analytics

IS YOUR MARKETING
FLYING BLIND?

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The era of "easy tracking" is over. Third-party cookies are crumbling, privacy walls are going up, and customer journeys are messier than ever. If you are relying on out-of-the-box analytics, you’re likely seeing less than half the picture.

You can’t optimise what you can’t see. Without a custom data strategy, you aren't just losing data; you're leaking revenue.

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We don’t just count data, we make it count. We move you beyond vanity metrics to the numbers that actually pay the bills: New Customer Acquisition, Profit, Lifetime Value, and Predicted Revenue.

As Ireland’s first Employee-Owned Trust, we think like business owners, not just analysts. We don't care about "hits"; we care about how data influences your P&L. Our award-winning data experts use advanced modelling to fill the gaps left by privacy changes, giving you a "Single Source of Truth" you can trust.

What makes us different?
FIND THE COMMERCIAL TRUTH HIDDEN IN YOUR DATA

Insights

Find the money you’re leaving on the table.

We go beyond vanity metrics to analyse real customer behaviour. By connecting your offline sales and CRM data to your digital performance, we reveal the true commercial value of your marketing, giving you the clarity to invest where it matters.

Optimisation

Turn traffic into revenue.

Data without action is just noise. Through rigorous A/B testing and Conversion Rate Optimisation (CRO), we turn insights into experiments that measurably improve user journeys, squeeze more value from every click, and drive profit growth.

Intelligence

See tomorrow’s opportunities today. 

Privacy changes have made tracking harder, but our AI-powered modelling makes it smarter. We use predictive analytics and server-side solutions to fill the data gaps, forecasting future trends so you can act before your competitors do.

Our data and analytics services

Whether you need to fix your foundation with GA4 or look into the future with Predictive Modelling, our services are designed to turn your data into your competitive advantage.

FROM SOLID FOUNDATIONS TO AI-POWERED PREDICTIONS

ANALYTICS STRATEGY & AUDITS

We audit and rebuild your tracking architecture to ensure the data you see is the data you can trust.

SERVER-SIDE
TRACKING

We implement server-side solutions to bypass ad-blockers and recover the lost signals your ad platforms need to perform.

ADVANCED GA4
IMPLEMENTATION

We customise your setup to track the specific events and commercial goals that drive your unique business KPIs.

PROFIT &
OFFLINE TRACKING (POAS)

We connect your CRM and offline sales data to your dashboards to measure true profit, not just revenue.

CUSTOM LOOKER
STUDIO DASHBOARDS

We build interactive, real-time dashboards that visualise your most critical commercial metrics at a glance.

CONVERSION RATE OPTIMISATION
& A/B TESTING

We test and optimise your funnels, landing pages, and user journeys to turn more visitors into paying customers.

PREDICTIVE MODELLING
& AI

We use historical data and advanced modelling to forecast future trends and identify high-value customers early.

ACTIONABLE INSIGHTS
& REPORTING

Our reporting moves beyond observations to provide clear, strategic recommendations for monthly performance gains.

Our valued Data & Analytics clients

You’re in
good company

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What our clients say

The Proof is in
the Performance

"MotorCheck had worked with Wolfgang for a number of years to manage our SEO and SEA for the Irish market and have done so very successfully. So when the time came to turn our attention to markets outside Ireland they were the natural choice for us. We launched the consumer version of the MotorCheck website on the UK market in 2020. Even though the competitive landscape of the UK market was very different to the Irish market, and despite launching during a very challenging time at the outset of a global pandemic, Wolfgang has helped us achieve our targets at every step. With their assistance we have achieved steep year on year growth over the first three years and continue to do so going into year four.”

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Michael Rochford
Managing Director. MotorCheck

"From managing campaigns to bringing new possibilities to the fore, Wolfgang’s strategy still drives real growth, whilst maintaining strong ROAS levels. Their consistency, open communication and responsiveness, makes it seamless and a joy to work with. Thanks folks for all your efforts!”

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Mark Newcombe
Customer Acquisition Manager, Intersport Elverys

"We have been very impressed with Wolfgang Digital’s methodology and approach to the campaigns we have run with them to date. They have also given us exceptional insights into new trends in what is an ever-changing field. We feel that they have an in-depth knowledge of SEO/PPC, which is immediately apparent and they give exceptional insights into what is undoubtedly an ever-changing field. We found that their enthusiasm is matched only by their level of expertise.”

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Sean Carty
Head of Online & Digital Marketing, Zurich Life

"We brought Wolfgang on board in 2017 to advise on SEO optimisation during a site migration across 5 domains to the Salesforce Commerce Cloud platform. Upon go live there was no disruption to SEO traffic, in fact we saw a lift of +5% in the following weeks to our key category of men's shirts and across our other core categories of suits, ties and jackets. This was a great outcome and clearly showed a return for the effort, diligence and attention to detail throughout the process. We have retained Wolfgang as our SEO agency since then as they are a pleasure to deal with and always want to do the right thing.”

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Cormac Folan
Director of eCommerce, T.M.Lewin UK

"The team at Wolfgang Digital have consistently delivered for our AdWords campaigns. Even though we tend to do most things in-house, their expertise and specialist knowledge in optimising our campaigns has meant we’ve gotten results we couldn't have otherwise achieved.”

Abbas
Abbas Bari
iClothing

"Every marketeer wants more leads for less but it can’t be at the cost of quality. Working with the team of experts at Wolfgang, we were able to improve tracking, engineer optimisations and drive higher value with quality leads for our global sales teams.”

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Dee Sarsfield
Senior Director, Demand Generation

"Wolfgang started out managing our SEO efforts, but their scientific approach to digital marketing and the results they have achieved made it an easy decision for us to handover the management of our numerous other digital channels, including; paid search, paid social and YouTube.”

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Rossa Butler
Managing Director, Littlewoods Ireland

"DAA (theloop.ie) would highly recommend Wolfgang Digital. I worked with the team on an animation for our ‘Click & Collect’ service. Alan and his team are different to any other agency I have worked with in the past. I found them to be very honest giving advice and their expert opinion throughout the creative. I received a very cute and quirky animation that our team loved, which has been very effective in promoting our service.

I will be working more with Wolfgang Digital in the further. I particularly like the fact that the team do not try to bamboozle you with digital media jargon, they keep it clear and simple. The team at Wolfgang are very personable.”

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Janice Lawlor
Online Manager, DAA

"Wolfgang Digital have been a fantastic partner in not only helping us define and optimise our core search objectives, but also in responding to tactical challenges and new opportunities. Their reporting makes it easy to keep everyone here up to speed, and to top it off – they're pretty good craic.”

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Kieran Harte
Marketing Director, Daft.ie

"Working with Wolfgang Digital has been great. We tendered out for a new SEO Agency in 2013 and we were looking for an agency that could provide a new strategic direction – something more than the standard service on offer. Wolfgang impressed us from the start – they highlighted how they could support our business not only from a content strategy perspective but from a technical point of view also.

The technical overview and analysis they completed for us was excellent and the output from this has had a very positive impact on our organic ranking in an extremely competitive insurance industry.”

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Padraig O’Neill
Head of Marketing, 123.ie
Our award-winning case studies

Results we’re
proud of

Explore Case Studies
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ELIMINATE THE GUESSWORK FROM YOUR GROWTH

You don’t have to guess what works. We build the measurement frameworks that prove the true value of your marketing. Fill in the form to start making smarter, data-backed decisions today.

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