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From Dark Horse to Prized Pony

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We’re employee-owned, every team member you work with brings the mindset of a business owner.

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Alan Coleman, CEO
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Our services

Paid Search

Close the loop between ad spend and revenue. We connect your CRM data to campaign bidding, training algorithms to ignore 'tyre kickers' and hunt for your most profitable customers, optimising for margin, not just metrics.

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About Paid Search

GET MORE FROM EVERY CLICK WITH WOLFGANG’S PAID SEARCH

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We make every click count. Powered by our award-winning team, custom-built technology, and data-driven strategies, Wolfgang Paid Search will help you reach the right audience, outpace competitors, and maximise your ROI.

We optimise every campaign to drive more clicks, increase conversions, and deliver measurable business growth, ensuring your marketing investment delivers real results. 

With our expertise, you’ll not only attract more customers but turn every search into a tangible opportunity for success.

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Wolfgang Digital is a Google Premier Partner and has been named Google’s Top-Performing Agency in EMEA not once, but three times.

We don't just participate in the auction; we win it. Our team has earned five Global and ten European Paid Search Awards, including Best Global Large PPC Agency. When you partner with us, you aren't just getting a campaign manager; you’re getting the team that sets the global benchmark for performance.

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What makes us different?
GOOGLE HAS NAMED US THEIR TOP-PERFORMING AGENCY IN EMEA NOT ONCE, NOT TWICE, BUT THREE TIMES.

Commercial Impact

We don’t chase vanity metrics; we chase profit. By integrating your CRM and offline sales data, we identify the high-value opportunities that fuel actual revenue, not just leads. Every decision, every bid, and every keyword is optimised for business growth

Innovation

With 18 years of data and tens of thousands of campaigns behind us, we’ve turned experimentation into a proven formula. As 3x Google EMEA winners, we gain early access to betas and new features, giving you a competitive edge before your rivals even know the tools exist.

Advanced Data Activation

We don't let the "black box" decide your fate. We feed the algorithms better data to get better results. Our tech-first approach combines real-time analytics, automated bidding, and profit-margin data to ensure campaigns deliver maximum conversions and smarter spend.

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Our Paid Search Services

We believe in a paid search service built on financial reality, not just clicks. By uncovering new channels and opportunities, our campaigns maximise high-intent traffic and maintain a strong Return on Ad Spend (ROAS).

SEARCH CAMPAIGNS THAT REACH, CAPTURE, AND CONVERT

PAID SEARCH STRATEGY & PLANNING

Business-first strategies that align campaign structures with your margins and inventory.

SEARCH ENGINE MARKETING (SEM)

Expert management across Google Ads, YouTube, Microsoft (Bing) Ads, and emerging search platforms.

SHOPPING &
PERFORMANCE MAX

Advanced feed management and PMax structures that turn your product catalog into a sales engine.

YOUTUBE
& VIDEO ACTION

Full-funnel video strategies that capture demand on the world’s second-largest search engine.

HIGH-INTENT
KEYWORD TARGETING

Forensic research to identify the "money terms" that drive conversions, filtering out wasted spend.

AD COPY &
CREATIVE TESTING

Compelling, data-led copy designed to improve Quality Score and drive higher Click-Through Rates (CTR).

OFFLINE CONVERSION
TRACKING

Connecting your CRM to Google Ads to optimise for final sales, not just lead form fills.

REPORTING &
ANALYTICS

Real-time insights and transparent reporting that focuses on ROAS, POAS (Profit on Ad Spend), and growth.

Our valued Paid Search clients

You’re in
good company

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What our clients say

The Proof is in the Performance

"In the past, we struggled to find the right hook to engage our audience and keep them watching our social content. Working with Raven and the Wolfgang team gave us valuable insights into how to utilise trends, editing techniques, and audio elements to capture attention, retain viewership and boost engagement. These lessons are shaping how we approach all our in-house content, and we’re confident this style will have a big impact on our future campaigns.”

SS
Simon Staunton
Social Media Manager, Intersport Elverys

"Having a trusted partner that understands how to align day-to-day demand generation activity with our marketing objectives is a game-changer. Wolfgang not only helped us shine a light on some of our inefficiencies but has provided us with a more comprehensive approach to obtaining meaningful outcomes for our business across paid media channels. We are now set up to identify which campaigns across which regions are delivering the best business results and can calibrate our budget in near-real time to stay ahead of our competition.”

TT
Tony Thompson
Chief Marketing Officer, Swimlane

"The expert guidance from our Team at Wolfgang has been instrumental in fuelling our strategic, data-centric model that has not only accelerated our International growth but has positioned Horseware as a dynamic, customer-focused brand in the global equestrian market.”

JO
Jodie O’Keeffe
Global Head of Digital Marketing, Horseware

"Since partnering with Wolfgang, we have seen consistent improvement in ROI for Search. The team are results focused, constantly testing and seeking improvements to increase performance for Search and our digital marketing initiatives to grow the brand.”

BR
Bladhana Richardson
Head of Marketing, American Holidays

"Wolfgang took a declining channel we were close to dropping, to one that now drives quality leads into our Sales Team to play a meaningful part in our growth. Wolfgang’s Paid Social team understood getting lead volumes up was only the first step and remained equally focused on enhancing our lead quality. By introducing ‘friction’, we not only saw the quality of leads increase, but were able to optimise towards these leads’ sources and greatly improve the campaign ROI.”

HR
Hugh Ryan
Managing Director, HomeSecure

"Time after time, Wolfgang Digital has provided valuable insight and expertise to Intersport Elverys, that has directly and indirectly lead to substantial business growth... Wolfgang’s strategy still drives real growth, whilst maintaining strong ROAS levels. Their consistency, open communication and responsiveness, makes it seamless and a joy to work with”

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Mark Newcombe
Customer Acquisition Manager, Intersport Elverys

"At Very Ireland, our mission is to provide customers with the best online shopping experience, ensuring our products are visible, relevant, and easy to find.

Working with Wolfgang Digital and Producthero’s Products AI transformed our Google Shopping campaigns, enabling us to optimise product titles and categorisation with impressive results: an 11% increase in click-through rates and a 5% improvement in return on ad spend.

The AI delivered results quickly, even without historical data, showcasing the power of AI-driven optimisation in a competitive market. Wolfgang Digital’s expertise and strategic approach were key to the success of this collaboration.”

MR
Michael Ryan
Performance Marketing Manager - Very Ireland

"Partnering with Wolfgang Digital gave us access to the best expertise in the digital marketing world. This allowed us to focus on our own core strengths in house while giving us the comfort in knowing our digital marketing plans and budget were in safe hands. Their strategic insight, technical know how and creativity have had a measurable impact on our digital performance. Wolfgang are a great team of people and a true partner in growth.”

SM
Steven Monahan
Managing Director, Monahan’s Fuels & Garden Centre

"Email was a new channel for Breast Cancer Ireland so we were skeptical that it could deliver the fundraising results we needed. With fewer newly acquired fundraisers, we focused heavily on driving registrations amongst existing subscribers with a retention focused Email strategy. Wolfgang helped us achieve this and more.”

SM
Samantha McGregor
Development Manager, Breast Cancer Ireland

"Wolfgang’s integrated strategy allowed us to double our business in just a year. But most importantly, they stayed true to our ethos and inspired thousands of people to try BodySlims.”

GM
Gerard Moran
CEO of BodySlims
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Our award-winning case studies

Results we’re
proud of

Explore Case Studies
Horseware White

From Dark Horse to Prized Pony

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From Firewood to Fire Sales

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Pulling More Than Just Drawers

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Intersport Elverys Whte

Right Hook Jab: Short Form Video to Knock Out Results

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Videos Watch @25% Hold

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Millies Vs The Multinationals

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Using Call Intelligence to Boost Leads and Maximize ROI

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Google Ads ROAS H1 2024 vs. H1 2023

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Google Ads Leads H1 2024 vs. H1 2023

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