Anna Spyridopoulou

What set you on the road to where you are now?

A: I’ve always been drawn to marketing; even the traditional side before I discovered digital. But I’m not the type who enjoys sitting around endlessly discussing ideas. I prefer the hands-on, "make things happen" approach.

That’s why Wolfgang was the perfect fit. Ideas here turn into action quickly. Over the years, I’ve worked across different channels and managed different teams, and I can honestly say I still bounce to work on Monday mornings! Because I love the pace. I love that we don't just talk about strategy; we execute it, and we see real results.
 

Your title mentions 'Integration,' and you also lead our CRM & Email team. How do you use those channels to drive growth?

A: For me, CRM and Email are the heartbeat of the whole system. It’s where all your marketing connects. True integration is about taking a new subscriber from TikTok and using that data to send smarter signals back to Google Ads. It's about turning someone who just found you into someone who sticks around.

Once a brand gets past that first big growth stage, the question shifts from "How do we get traffic?" to "How do we make this profitable?" And luckily, that’s where my team shines. We use automation and segmentation to increase Customer Lifetime Value, which eases the pressure on your paid media spend. We turn casual visitors into loyal customers, making your entire marketing mix more efficient. 
 

As a co-owner, what does being part of an Employee Owned Trust actually mean to you?

A: It’s a reflection of the company’s philosophy. When the company succeeds, we all succeed. But none of that happens unless the client succeeds first. It means I treat your budget with the same respect as if it was my own business. Ultimately, it creates pride. It feels ethical. It’s knowing that the effort you put in matters and that you can see it pay off.