Ed Murphy

What set you on the road to where you are now?

It was a mix of chance and curiosity. I was always drawn to strategy and problem-solving; chess, puzzles, that sort of thing. When I discovered Google Ads, it felt like a natural fit. Each account was its own puzzle to crack, and I loved the challenge of me against the machine. My role has evolved a lot since then, but that’s how it all started.
 

As a director, why was it important to you to make Wolfgang an employee-owned trust?

It means we all have real skin in the game. There’s a sense of trust, pride, and shared accountability that you don’t always find elsewhere. This structure makes you think longer-term. You care more deeply about the outcomes because they affect everyone, not just a handful of people. It’s a reminder that every bit of progress we make benefits the team as a whole, and that’s a great motivator.
 

You're the Director of People, but you're also our internal tech guru. How do internal tools impact client work?

Haha, “tech guru” might be a stretch, but the impact is huge. We’ve come a long way from tracking time in spreadsheets. As we’ve grown, the need for smarter systems has grown with us. My current project is about centralising all our key information, KPIs, contracts, SLAs, into one connected place. The goal is to join the dots so our team can focus on what really matters: driving success for our clients.