Kenia Gonzalez

What set you on the road to where you are now?

My 'aha' moment came while backpacking from Mexico to Argentina. I needed to book accommodation every few days, and I saw a direct commercial problem: if a hostel or hotel wasn't visible online, they were missing bookings. It didn't matter how great they were; they were invisible. That inspired me to get Google certified, and for the last 12 years, I've been obsessed with helping great businesses get found by their customers and drive measurable growth.
 

As a co-owner, what does being part of an employee-owned trust actually mean to you?

It means we're closer to our clients. As co-owners, we're not just marketers; we're business owners. We understand the complexities of running a company and the critical importance of profitability. This allows us to move beyond a simple marketing plan and advise you on the best commercial strategy to achieve your goals, whether that's for this year or the next ten.
 

As International Business Lead, you’ve worked with a lot of international brands. What's the biggest mistake you see successful 'local' brands make when they first try to take their digital strategy to a new country?

The biggest mistake is assuming what worked at home will work in a new country. You have a product that's successful - congrats! But you can't just 'copy-paste' that strategy. When you enter a new market, you have to embark on a new learning journey. You must take the time to understand the audience and adapt your offering. It's the most cost-effective way to start, and you're not alone - we can help you with that.