Roisin Linnie

What set you on the road to where you are now?

I did my degree in Media Arts and specialised in documentary production. I guess I was always interested in 'telling stories' and showcasing real life, which I think always attracted me to Social Media. I love how it's a window into the worlds of others. When I graduated, I did a post-grad diploma with the DMI, started as a trainee in Wolfgang Digital, and here I am!
 

As a co-owner, what does being part of an employee-owned trust actually mean to you?

'Skin in the game' is probably the best way to sum it up! There’s a genuine feeling that our success and our clients' success are completely intertwined. I also love that we have the opportunity to suggest changes to how we do things.
 

You are the driver of Social & Creative. How does a great creative idea cut through the 'social noise' and actually deliver a measurable business result?

To be honest, I've never really seen a line between them. An idea is only 'creative' if it feels like it belongs on social media and actually connects with people.

It cuts through all the noise by starting with genuine curiosity. What is your audience actually searching for, talking about, and watching? That’s always the spark. But the part I'm probably most obsessed with is digging into why something worked. For me, it’s not just about the final result, but about understanding what truly hooked someone's attention and held it. That’s how you build real trust and avoid becoming 'social noise'.