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Wolfgang Digital Conversion Rate Optimisation

We excel in these CRO best practices when we audit, optimise, and create landing pages.


UX Research and Discovery

Our UX discovery process starts with a deep dive of the data. We use Google Analytics to measure user flows and drop-off points, heat mapping software to track where users are interacting with your pages, and heuristic evaluation to ensure your website meets industry best practices.


User Insights and Testing

We use journey maps to uncover ‘Moments of Truth’ - key points that impact your customers’ experience. We test with real users to identify any user frustrations that could impact conversions.


Design Solutions

We generate solutions to address the UX issues identified in the audit to improve user experience for your customers.

Contact us today and we can optimise your website to drive more conversions.

No landing page? No problem. We build conversion-optimised landing pages for lead generation clients.

If you have an existing website, we can perform a complete CRO Audit to pinpoint technical issues and highlight opportunities.


  • Conversion rate benchmarking
  • Speed and performance analysis and recommendations
  • Page experience analysis
  • Accessibility evaluation
  • Google Analytics review
  • Heatmap and scrollmap analysis
  • Heuristic analysis and best practices
  • Competitor analysis
  • Recommended fixes & hypotheses to increase conversions
  • CRO action roadmap and prioritization framework


  • Recording observations
  • Formulating hypotheses
  • A/B testing variations on client websites
  • Segmenting and targeting audiences
  • Personalizing the user experience
  • Recommending winning variations for deployment on the website
  • User testing as a continuation of the optimization and research process to discover insights and pain points from real users

With a wealth of recommendations and findings, we create a conversion growth roadmap that identifies the quick wins and prioritises actions by the impact they’ll have on conversions and ease of implementation.

Here are some of our CRO clients, many of whom are industry-leaders and award-winners:

Brands 1

Some of our CRO testimonials:

“Thanks very much for the updates with the project, we are delighted it seems to be working really well! We are really happy with it and hopefully we will be getting continued great results upon completion!”

- Paul Byrne, CEO of The Sweater Shop

“Wolfgang Identified a number of opportunities to increase conversions, the insights that were tested had an overwhelming uplift in revenue that we did know possible from just a few small tweaks.”

- Damien Rooney, Director of Marketing of PetStop

You can read some of our CRO Case Studies here:

Elverys Social

Intersport Elverys

The Sweator Shop

The Sweater Shop