From Google Analytics we saw that only 8% of mobile visitors were using the search bar. Generally, visitors who complete an onsite search have a greater chance of converting. To entice more mobile users to search, we exposed the search bar and made it sticky, so that it sat just beneath the header, making it accessible from anywhere on the page.

This new variation was tested against the original version in an A/B test, meaning that 50% of mobile visitors saw the version with the sticky search box and 50% saw the original version.