As part of a four month optimisation strategy, we set out a schedule of monthly A/B optimisation tests. By testing each of our observations we are able to measure uplift more precisely, and help prioritise any development updates to be made.

Our CRO team used qualitative and quantitative analysis to identify issues with the website and checkout funnel. From these findings, a prioritisation test plan was created, with a number of A/B tests running every month.

The following tests were set up for the first month: