“We launched the Midleton Distillery Collection online shop along with a brand new domain in July ’22 - our challenge for Wolfgang Digital was to help us create a long term and sustainable organic growth strategy. The results have been incredible so far. They’re a great team to work with – forthcoming with new and creative ideas, but always ensure that practical and technical growth solutions are a priority. We look forward to our continued partnership with them.“
Katie Greene, eCommerce Product Manager, Midleton Distillery Collection
Midleton Distillery Collection, Irish Distiller’s Direct to Consumer E-Commerce site was previously challenged by a number of disjointed branded shop sites with a limited product range and low awareness, turned to SEO to penetrate the online alcohol market. By prioritising high-demand products like Jameson, and implementing semantic HTML optimisations alongside connected structured data, they achieved a 925% increase in organic revenue and significant growth in market share.
925% Organic Revenue Growth 2023 vs 2022