“While the lockdowns caused by the pandemic had a significant impact on leisure centres and gyms in general, the ending of restrictions presented an opportunity due to a change in consumer sentiment and a willingness to return to some level of normality. Wolfgang Digital understood the ask. The plan to utilise a content integrated SEO strategy focussed on local search by leveraging the existing assets we had on board. This strategy had a positive impact on our local search rankings, drove new traffic to our website and helped secure tangible results for our business.”
George Robinson - Group Marketing Manager · Aura Holohan Group
Localised content & SEO strategy helped amplify branded and non-branded visibility for Aura Leisure, resulting in increased organic leads.
We helped Aura Leisure grow their organic leads when compared to the pre-pandemic period by +387% YoY.