“First and foremost this morning I wanted to say thank you so much for all your help and support in the lead up to this year’s Great Pink Run. It has taken courage, creativity and determination ...and WE did it and have had our biggest bumper year yet!!! With the final tally close - at the moment we are about to surpass €900,000 raised to support our critical research programmes… We have clocked up over 65,208km this weekend - turning the globe pink from midday on Sunday, with over 14,500 people registered.”
Aisling Hurley, CEO of Breast Cancer Ireland
Created a digital-first strategy to help BCI turn their Great Pink Run into a virtual event during Covid-19, which ended up being their most successful year ever for sign-ups and revenue.
Facebook, Instagram, Twitter, Website
€960,000 raised in total, with €547,000 coming from online donations.
49% increase YoY and 157% above target.