OUR STRATEGY

 

Rather than relying on siloed marketing tactics, we created a highly integrated strategy where all channels worked in sync ensuring that no customer touchpoint was wasted. From ad click to store visit to post purchase we wanted to ensure that each moment was optimised to work together. 

Google PPC & Shopping Ads to Drive Conversions

The home & garden industry is highly competitive on Google, requiring a data driven approach to ad spend allocation.

- We used Performance Max & Search campaigns to target high intent audiences.

- Leveraged CRM audiences for retargeting & lookalike modeling, increasing overall conversions.

- Used top performing social assets to maintain brand consistency across Google Ads & Performance Max placements.

Social Ads & Lead Gen to Drive Awareness & CRM Growth 

Unlike PPC, which is conversion driven, social ads focused on brand engagement & lead generation rather than direct sales.

- We built Meta campaigns, targeting users at awareness and consideration stages. 

- Implemented lead generation ads, by consensually capturing customer data directly from social.

- Retargeted high intent and most likely to convert users’ to maximise conversion opportunities.

CRM Automations & Campaigns: Turning Leads into Customers

- We incentivised CRM database signups with exclusive discount codes for first time purchases.

- Segmented CRM audiences based on purchase behavior, sending highly personalised promotional & informational emails.

- Implemented retention driven email sequences for upselling, reviews, and brand engagement.

We also wanted to ensure that our digital marketing efforts directly contributed to in store visits & sales while also leveraging in store interactions to enhance digital lead generation & growth. 

- We drove in store visits using geo-targeted Google & Meta Ads & CRM email campaigns featuring store specific offers.

- Implemented in-store QR code strategy to capture new CRM sign ups & subscribers with a 48% conversion rate.