“Email was a new channel for Breast Cancer Ireland so we were skeptical that it could deliver the fundraising results we needed. With fewer newly acquired fundraisers, we focused heavily on driving registrations amongst existing subscribers with a retention focused Email strategy. Wolfgang helped us achieve this and more.“
- Samantha McGregor, Development Manager, Breast Cancer Ireland
The Great Pink Run is a key fundraising event for Breast Cancer Ireland. Previous campaigns relied heavily on their strong social media presence. In 2022, they committed to unleashing the full power of Email Marketing. Not only did integrating Email into the digital campaign drive results, it ended up driving 30% of total registrations and contributed to a campaign ROI of 11:1.
Email & Meta
Subscriber Growth +124%