We used granular segmentation tools to send automated flows and fundraising campaigns to small, targeted groups of subscribers based on past Great Pink Run participation. Goals were set for each segment:

Campaigns were tailored with a focus on driving awareness of the event, its impact and fundraising. Different incentives and messaging were tested for engagement, then used in Social lead gen campaigns to drive subscriptions and registrations. Email campaigns also thanked those who registered and provided helpful training resources to keep them motivated.