“Wolfgang took a declining channel we were close to dropping, to one that now drives quality leads into our Sales Team to play a meaningful part in our growth. Wolfgang’s Paid Social team understood getting lead volumes up was only the first step and remained equally focused on enhancing our lead quality. By introducing ‘friction’ we not only saw the quality of leads increase, but were able to optimise towards these leads’ sources and greatly improve the campaign ROI.“
- Hugh Ryan, Managing Director, HomeSecure
A social media lead gen strategy built to gather key first-party data for HomeSecure’s sales team. By adding ‘friction’ to lead gen forms, we improved lead quality by 400%, directly leading to higher conversion rates and more customers.
Sales Qualified Leads: +400%