To increase awareness of Innopharma’s offering, we created an integrated strategy to ensure they’d be top of mind for those who want to upskill in Pharma, MedTech and Food Science.
We were fortunate enough to work with very closely with Innopharma Education, who provided creative as we needed (e.g. Testimonial videos) and gave full clarity on the company’s KPIs.
Here’s how we achieved the results for Innopharma Education:
- Using content, we educated the audience on the Springboard+ opportunity for their careers, potentially getting a Masters for 10% of the fee.
- We worked on the SEO migration and website development from early stages. This allowed us to implement structured data, improve internal linking and impressive page speed loading times.
- Created support content to showcase why these areas are worth studying, highlighting the financial benefits and promoting companies and areas career paths.
- We expanded Social Ads beyond LinkedIn and Facebook by promoting courses and blog content via Quora and Twitter.
- Implemented a full funnel PPC strategy across Search, Display, and Video, which was enhanced by Social audiences and SEO keyword research.