“The 2020 Hurling Championship posed both challenges and opportunities for Littlewoods Ireland. With fans watching the games from home we looked to create some match day excitement through social. Together with Wolfgang we devised a strategy that engaged these fans through interactive ad formats, our fun AR filter and reactive paid content. This allowed us to be at the heart of Hurling conversations on social, and led our campaign hashtag, #StyleOfPlay to trend numerous times throughout the Championship- including on All-Ireland Final day! With so many brands and sponsors in the GAA space fighting for the same audience at this time, it was really exciting to see our campaign garner that sought after attention and engagement, and generate real business results for Littlewoods Ireland.”
Pippa Doyle, Sponsorship Lead
Twitter, Instagram, Facebook
163% increase in Engagement Rate YoY
Utilised new ad formats to drive more meaningful social media engagements in the lead-up to the All-Ireland Final in the wake of Covid-19 shutting stadiums.