The mission for social became clear- We needed to shift those exciting in-person match day experiences onto people’s social media feeds. We still needed to reach everyone in Ireland with Littlewood’s usual great GAA sponsorship content, but this time we needed to dig deeper and get more people actively involved in the hurling conversation online. To do this, we planned to use some innovative ad formats to get people talking and sharing their own user-generated content. These digital interactions from hurling fans would not only replace the excitement of being sat in croke park, but turn it into content which we could amplify to thousands.

Here’s how we went about achieving this: