Black Friday deals ads

With demand for fashion down, we needed to raise awareness of other profitable categories that were now in higher demand during Covid, such as Sportswear. We couldn’t hit our growth target by re-activating existing customers alone – we needed to focus on recruiting new customers and making the brand visible to more people in Ireland.

Our strategy focused on two stages:

The campaign was paced across 5 key moments that matter to the Littlewoods customer – Back To School, Autumn Fashion, Christmas Campaign, Black Friday, and End of Season Sale.