“High quality content is at the heart of our digital marketing strategy. Whilst our hotels were closed to leisure travel, we looked forward to the time we could welcome guests back through our doors and took the opportunity to invest in fresh SEO content, highly relevant for the predicted post-lockdown domestic travel surge. Our content projects with Wolfgang helped ensure Maldron Hotels were top of search and top of mind for the summer of staycations, delivering record bookings through our websites.”
Allan Myhill – Group Digital Marketing Manager
Unlike many in the hospitality industry, the Maldron Hotel group continued to invest in SEO-Content during the pandemic to steal a march on competitors who had paused digital marketing activity.
Organic bookings up 31% YoY (2021 vs 2020)
Organic revenue up 47% YoY (2021 vs 2020)