Pinterest is a unique combination of social media and search engine that is particularly useful for finding inspiration and ideas, with 97% of searches being non-branded.  We know that 85% of Pinners use Pinterest while planning new projects like home design, so we knew that with the right strategy we could help Caseys reach high-intent homemakers looking for furniture. As Pinterest is a channel with a longer consideration period, we used their recommended 30-30-30 attribution window (30 day post-click, post-engagement, post-view). Below are some of the key aspects of the strategy: