Pulling More Than Just Drawers

TESTIMONIAL

“Partnering with Wolfgang has completely transformed the way we approach SMS marketing. Not only did our subscriber base grow significantly, but our click rates more than doubled, and the increase in SMS revenue was incredible.

The way SMS and email worked together created a seamless experience for our customers and delivered real, measurable impact.”

Louise Keenan. Marketing Manager, Corcoran’s Furniture & Carpets

WOLFGANG DIGEST

As brands seek to connect with customers more effectively, relying on a single channel is no longer enough. While email remains a cornerstone of digital marketing, SMS offers a direct, high-engagement touchpoint that ensures messages are seen and acted upon quickly.

Wolfgang’s CRM & Marketing Automation team implemented a powerful cross-channel strategy that combined the strengths of both email and SMS. This approach enabled Corcoran’s to maximise their reach, deliver impactful messaging, and boost conversions through a seamless multi-channel experience.

CHANNELS

Email, SMS

BUSINESS GROWTH (vs previous period)

SMS subscriber growth: +244%

SMS Click Rate: +112%

SMS Attributed Revenue: 921%

OUR STRATEGY

The first priority was to grow the SMS database by converting existing email subscribers while also attracting new users through targeted acquisition campaigns. We added data capture points across key customer touchpoints to drive SMS opt-ins and enrich profiles with valuable information like product preferences. This set the foundation for more personalised and relevant messaging across both email and SMS.

As the database expanded, we seamlessly integrated SMS into Corcoran’s existing automated email flows to create cohesive, multi-channel journeys. Instead of treating email and SMS as separate channels, we aligned them to work together ensuring timely, relevant touch points throughout the customer journey. By using customer data and behavioural signals, we segmented audiences to deliver the right message on the right channel, at the right moment.

BUSINESS GROWTH

In less than six months, Corcoran’s SMS subscriber database grew by 244% compared to the previous period. As the list expanded, SMS output skyrocketed, allowing Corcoran’s to reach more customers with well-timed, personalised messages driving a significant 112% increase in Click Rates.

This cross-channel approach proved highly effective, turning SMS into one of the top-performing revenue channels. SMS-attributed revenue soared by 921%, while the average order value across both email and SMS increased by 30%, highlighting the power of integrated, data-driven communication.