Right Hook Jab: Short Form Video to Knock Out Results

TESTIMONIAL

“In the past, we struggled to find the right hook to engage our audience and keep them watching our social content. Working with Raven and the Wolfgang team gave us valuable insights into how to utilise trends, editing techniques, and audio elements to capture attention, retain viewership and boost engagement. These lessons are shaping how we approach all our in-house content, and we’re confident this style will have a big impact on our future campaigns.”

Simon Staunton, Social Media Manager, Intersport Elverys

WOLFGANG DIGEST

Elverys had the content, but not the connection. Despite a library of top-tier creative assets, their social videos weren’t holding attention on Meta, TikTok, or YouTube. Most viewers dropped off before the crucial two-second mark. Wolfgang stepped in to change that, using trend led insights to rework their content into platform-native videos that stopped the scroll, boosted view rates, and brought real efficiency to their social strategy.

CHANNELS

Social Media

BUSINESS GROWTH

Efficiency: -20% lower Cost per View

Brand awareness: +39% more viewers watched to the end (+80 extra hours watched)

Sales: +58% increase on Sales

OUR STRATEGY

We teamed up with Elverys to reimagine their social creative approach, ensuring that they could stand toe-to-toe with the competition. Our strategy centred on developing content pillars rooted in the interests and behaviours of their core demographic (women 35+), while also tapping into trending, platform-native formats on META and TikTok to maximise cultural relevance.

Our pillars were Heart & Humour- as our research showed that women of this demographic engaged the most with content that both tugged on the heartstrings, as well as humorous, relatable content. To bring this to life, we created social-led video content with those motives in mind alongside the Elverys team, and re-edited their current content and enhancing it with AI to optimise the viewing experience on social media platforms, hitting audiences with a 1-2 punch of highly targeted content.

BUSINESS GROWTH

How do you measure the success of short form video? At Wolfgang, we measure success in 3 ways - Catch (cost per view), Hold (video views to 25%) and Retain (video views to 100%)

Catch: -20% lower cost per view, reaching 24% more viewers with the same budget.

Hold: +48% increase in people watching the start of the video (25%) proving that we were catching their attention.

Retain: +39% more viewers watched to the end, adding 80 extra hours of full-video viewing which increases Brand recall.

Additionally, we saw a +58% uplift in sales vs original videos demonstrating that improving creative assets translates into business gains.

Right Hook Jab: Short Form Video to Knock Out Results

TESTIMONIAL

WOLFGANG DIGEST

CHANNELS

BUSINESS GROWTH

THE CHALLENGE

OUR STRATEGY

INNOVATION USED

BUSINESS GROWTH