A strategy encompassing all 3 pillars of SEO (technical, relevancy, and authority) with a tailored content strategy integrated at its core was our chosen approach.

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The website development and technical build out of the site was crucial with a key focus on structure/taxonomy, speed, schema, UX/UI etc. Similarly, authority played a significant role as we collaborated with Clario’s PR and social teams to gain relevant high-quality links through digital PR.

Our relevancy plan, however, was most central and as such we devised a content vision and 12-month content strategy based on our award-winning method of using content to drive organic search.