The strategy comprises three parts: A content audit, pivoting DMI’s current strategy, and strategic internal linking optimisation. 

Historically, the DMI’s content approach was focused on creating new posts which were relevant for their target audience, but had little data-backed strategy or SEO focus. We knew that in order to recover from the traffic loss, we needed to focus on existing posts with traffic growth potential, rather than writing new posts, which would take time to build traffic volume. While new content was on the cards for the future, right now, we needed to focus on time-efficient growth.