TESTIMONIAL
“Working with Wolfgang Digital has been a game-changer for Petstop. Their expertise in performance marketing and data-driven strategies across all channels has significantly boosted our online visibility, driving both traffic and conversions. We truly value their collaborative approach, deep industry insights, and commitment to delivering measurable results. Their team feels like an extension of our own, always proactive and focused on growth.”
Damien Rooney, Ecommerce Manager, Petstop
WOLFGANG DIGEST
After experiencing exponential growth in 2023, Petstop faced the challenge of rising acquisition costs in 2024. At the start of last year, it became evident that attracting new customers through paid channels was becoming increasingly difficult and expensive.
Acquisition costs on Google and Meta surged by 60% YoY while Petstop’s marketing investment in these channels grew by just 7%. This didn’t signal a reduction in the brand’s ambitions - instead, it presented Wolfgang with a new challenge: identifying sustainable revenue streams to convert customers more efficiently.
CHANNELS
Email Marketing
BUSINESS GROWTH
128% Email Revenue Growth Year over Year
39:1 Return on Investment coming from Email
36% Incremental Revenue Growth from AI automations
22% Increase in Customer Lifetime-value