There were two implementations we needed to combine here. 

1. Server side tagging - this shifts the tracking process from the client’s browser to the server, ensuring data is sent directly to the desired platforms without interference.

The benefits are:

2. Facebook’s Conversion API (CAPI) - this complements server-side tagging. It allows businesses to send web events from their servers directly to Facebook, ensuring accurate conversion tracking, and overcoming limitations imposed by iOS 14+ on pixel-based tracking.