Using TikTok’s Latest Keyword Insights Tool, we sought to identify newly trending keywords within the cosmetics space, with a particular focus on changes in popularity amongst certain search terms. 

Our research found that ‘Lashes’, ‘Lash’ and ‘Mascara’, were showing within the Top 40% of Beauty & Cosmetics Keywords searched within the last 30 Days in Ireland. ‘Free Shipping’ was amongst the top keywords searched alongside this, indicating that users were looking for bargains outside of just % off discounts. 

We also knew that almost 40% of Gen Z users preferred the likes of TikTok and Instagram over Google Maps or Search for information-led searches.

We created a strategy for SOSU Cosmetics built with this in mind, one that would allow us to tap into these trending searches and put us ahead of our competitors.