When it comes to social media, few platforms are as hot as TikTok in today’s digital landscape. 

We felt TikTok was the perfect channel as our goal was to grow our sales in this key audience of Gen Z & youth shoppers. Given the average amount of time Irish users are spending on TikTok (97 Mins per Day), investing in this channel was a no brainer. 

We used engaging, review-type UGC content to specifically target younger audiences who show a keen interest in cosmetics & beauty and we drove a significant uplift in sales using a series of offers and promotions which we smartly displayed in the newest TikTok ad types.

Our strategy comprised: 

Embracing ‘New Age’ creative to deliver the most engaging ads that excite and engage our younger audience, with the goal of driving more interest, translated as Add to Cart events.

Testing new conversion-specific Collection Ads to deliver a more seamless in-app shopping experience that turned discoverability into purchases for SOSU Cosmetics.