Two key areas were key to our strategy:


1. Improving Quality through Enhanced Targeting Capabilities 

We knew that we would need advanced targeting to reach FANUC's very niche, B2B audience. Unlocking advanced custom audience intelligence and using Linkedin’s custom segments would allow  us to target people who previously engaged with organic or paid automotive posts, and reach highly relevant prospects.


2. Reducing Costs with Innovative Solutions

We know that LinkedIn favours engagement that allows audiences to remain in the app as opposed to linking off site. With this in mind we test all new ad formats immediately as they became available to quickly find the best and most cost effective B2B lead generation solutions. One such solution was Document Ads.