In 2007 Alan Coleman discovered & fell in love with Google Adwords. He left his job and taught himself Adwords via online tutorials before setting up specialist Google AdWords Agency OnlineAdvertising.ie on his kitchen table.
Alan is an avid chess player & a fantasy football fanatic and he found the skill set he’d developed over the years playing these games was transferable to creating & managing excellent Google AdWords campaigns.
Based on this insight, Alan started recruiting & training people based on their Leaving Cert Maths, Fantasy Football Score & Chess playing ability (interviewees are often asked to recite their 13 times tables and discuss fantasy football selections for the coming weeks).
The team’s digital marketing skills are honed by spending 6 hours plus per week on R&D studying latest digital marketing innovations, strategies & trends.
This recruitment & upskilling strategy has reaped rewards as the specialist search agency won the Gold medal for “Best Digital Marketing Agency” in the Digital Media Awards 2011 and a bucketload of awards in the 2012 event. In addition the team are actually the only agency in Ireland to have a campaign published by Google as a “Google Success Story”, they now have 4 such “Google Success Stories”.
In early 2012 OnlineAdvertising.ie morphed into Wolfgang Digital. Wolfgang Digital has bucked the recessionary trend and has grown from 3 to 7 staff in early 2012 and are recruiting & training talent on an ongoing basis.
The source of this growth is happy clients.
The Wolfgang Digital team firmly believe “there is no recession online” and take great satisfaction in enabling their clients to grow their sales by expertly tapping into the growing online markets for their products.Author's Google+