The Google AdWords auction takes place millions of times a day. Every time someone performs a search on Google, a new ad auction takes place. There are over 100 billion search queries on Google every month. That means there are almost 40,000 ad auctions per second. But
Read more →The Irish Times online editor Hugh Lenihan shook the audience at the IIA event on Wednesday this week when he disclosed his belief that “Display Ads Are A Crock of Shit”! Hugh divulged that he never clicks on ads on the Irish Times and has actually decided
Read more →Yesterday, we took part in a great content marketing event which was run by the Irish Internet Association. We had a great day, learned loads, and met tonnes of great people! As promised, here are the slides from myself and Alan’s presentation – shamelessly recycled as a
Read more →Last week, I did my first spot of guest blogging since I joined the Wolfgang Digital team. I wrote a post for Sage.ie on the opportunity which exists for businesses in the retail industry. I really enjoyed writing for somebody else’s audience and I would love to
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The Irish Internet Association has invited the Wolfgang Digital crew to speak at their second of FOUR Deep-Dive half day conferences exploring some of the most important and emerging themes in the digital industry. On Wednesday, May 15th Alan and I will take to the stage and
Read more →As any regular visitors to this blog (or anyone who follows us on Twitter will know, each fortnight we like to share our favourite content marketing infographics. We know that most of you spend every second Wednesday sitting in front of your computer, refreshing your screen again
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