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Google Shopping Campaigns convert 84% higher than Product Listing Ads!

So the big date is upon us, on Sunday 31st August traditional Product Listing Ads will be upgraded to the Shopping campaigns. Any campaigns that have not been transferred across will automatically be transferred by Google. This may result in a big change in performance as some

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5 ways to Ctrl Z Creative Block

  We’ve all been there:the agony of creative block. Your brain just says a big fat no to any kind of idea. For me, it actually feels like a physical block in my head. Like a really heavy Lego block. Sometimes it’s purple, sometimes green. Never yellow.

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Irish E-Commerce Study Q2 2014 – From The Wolfgang Lab

The Wolfgang Lab has been frantically busy in recent weeks as we collected & collated a very large sample of data from Irish E-Commerce Websites. We’re delighted to announce that the Wolfgang Irish E-Commerce Study for Q2 2014 is now out. We have figures, trends and insights

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Happy Birthday Enhanced Campaigns – How Have They Panned Out?

It’s just over a year now since the sun set on Legacy AdWords campaigns and we all began to bask in the light of Google’s Enhanced campaigns. There were plenty of predictions thrown about with regards to how they would change our targeting options and the performance

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Google Product Listing Ads Upgrades To Google Shopping

Product Listing Ads are changing and it is good news for advertisers and shoppers alike. Wolfgang Digital have been harping on about Product Listing Ads now for more years than one. You might have heard us say that they will revolutionise your e-commerce business, grow your online

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Irish Retailer McElhinneys Shines A Light On The ROPO Phenomenon

If you can measure it, you can manage it.   Digital Marketers detest data black spots.   Our ability to measure customer activity is critical to understanding success & improving future performance.   We have incredible visibility on an online purchase experience from first ad view, through

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