Google’s 10 tips for optimising your landing pages: Part 1

If you have an e-commerce site, this blog applies to you! How we purchase has changed forever and your website needs to be the best possible reflection of the product or service you are selling—it is the only connection you will have with your customer after all.

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Why Are Companies Reluctant To Use Vine?

  Earlier this year Vine celebrated its first birthday. Since it burst onto the scene its popularity has soared and now claims over 40 million users worldwide. However, in Ireland the app has signed up just 3% of adults aged 15+ whereas Facebook and Twitter have wrangled

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Google Engagement Ads – Our Experience So Far

What are Google Engagement Ads? At the end of 2013 Google released several exciting new ad formats which were collectively called Engagement Ads. These ads run on the Google Display Network and fit in standard display units. However, when users ‘engage’ with them they then expand to

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3 Things I Love About Twitter Advertising

Ah the oul Tweet machine. Some people love it. Others don’t (really, what’s with them?). Twitter ads were launched on a self-serve basis in Ireland back in November. I’ve had lots of fun implementing some Twitter campaigns for a number of clients. Some of my promoted tweets

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TROPHIES! Woop:) – Digital Media Awards 2014

Introducing the new arrivals to the Wolfgang HQ. The twins; “Best Search Campaign” and “Best Company Using Digital”. The best search award is very close to our hearts, having won it in 2013. We are delighted to retain it in 2014 with our “Operation Innovation” entry for

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Wolfgang’s 2013 DMA Predictions Analysed

As the Digital Marketing Scientists, measurement & accountabilty are very close to our hearts. Just as with any campaign we execute, we are duty-bound to analyse the performance of our Samsung Digitial Media Awards 2013 predictions and seek opportunities to optimise our forecasting process going forward. As

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