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Irish E-Commerce Study Q2 2014 – From The Wolfgang Lab

The Wolfgang Lab has been frantically busy in recent weeks as we collected & collated a very large sample of data from Irish E-Commerce Websites. We’re delighted to announce that the Wolfgang Irish E-Commerce Study for Q2 2014 is now out. We have figures, trends and insights

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Happy Birthday Enhanced Campaigns – How Have They Panned Out?

It’s just over a year now since the sun set on Legacy AdWords campaigns and we all began to bask in the light of Google’s Enhanced campaigns. There were plenty of predictions thrown about with regards to how they would change our targeting options and the performance

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Google Product Listing Ads Upgrades To Google Shopping

Product Listing Ads are changing and it is good news for advertisers and shoppers alike. Wolfgang Digital have been harping on about Product Listing Ads now for more years than one. You might have heard us say that they will revolutionise your e-commerce business, grow your online

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Irish Retailer McElhinneys Shines A Light On The ROPO Phenomenon

If you can measure it, you can manage it.   Digital Marketers detest data black spots.   Our ability to measure customer activity is critical to understanding success & improving future performance.   We have incredible visibility on an online purchase experience from first ad view, through

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Google Have Removed Profile Images From SERPs! What Does this Mean For You?

Google Authorship Profile Pictures Removed From SERPs The SEO world has been championing Google Plus and Google Authorship since the Penguin update in 2012. Here in Wolfgang, we’ve gone as far as calling Google Authorship as “the last SEO shortcut”. The search community was rocked last week

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How To Disappear Completely: YouTube’s New Music Streaming Service

YouTube Music Streaming

  Last week the Financial Times published an interview with YouTube Executive Robert Kyncl saying that they would remove videos from a number of well-known artists “in a matter of days”. YouTube is launching a new subscription streaming service for music to compete with the likes of

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