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How the Google Analytics User ID view is a game changer in Digital Marketing Reporting

Google Analytics Device Overlap Report

The two major blind spots when reporting on digital marketing campaigns at the moment are cross device conversions and the research online-purchase offline (ROPO) shopper behaviour. The Google Analytics User ID view has the potential to solve these two problems, tracking your customers as they browse across […]

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Bounce Rate – The Web’s Most Misunderstood Metric

Bounce Rate

Bouncers, so misunderstood…   4 Reasons Not to Fret Over a “Bad” Bounce Rate 1/ First up; the prevalent “all bounces are bad” thinking is simply wrong. Consider the following searches: somebody Googles yourwebsite + phone number, yourwebsite + opening hours , yourwebsite +discount code, yourwebsite + price, yourwebsite + reviews, yourwebsite + testimonials, yourwebsite + returns. Google directs them […]

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The Big Video Battle: Facebook Video vs YouTube

The Big Video Battle - Facebook Video vs YouTube

Online video has increased in terms of importance for digital marketers over the past few years.  According to Cisco, video will account for 69% of all consumer-based internet traffic by 2017.   The big question for brands is, if you want to deliver your video to right audience […]

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The Evolution of Search Ranking Factors

The Evolution of Search Rankings

Searchmetrics’ latest Ranking Factors & Correlations study confirms that you can’t do SEO without investing in content. After just four years of annual publication, you’ll be hard pressed to find a more anticipated release in the digital marketing world than Searchmetrics’ Ranking Factors & Correlations study. The […]

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Badvertisement: 10 Things Google Hates About Your Website

Fear the Wrath of Google!

If there is one line that the big-wigs at Google repeat time and time again, it’s “Content is king”.  “Content marketers, bloggers and online business people always wonder what is the secret to getting their blogs/articles/landing pages to rank highly on Google search returns?  The answer, as far as Google […]

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Gmail Sponsored Promotions: The Ultimate Competitor Targeting Tool

The Chestnut-winged Cuckoo of Singapore

Ah the humble cuckoo… Possessor of one of the most recognisable calls in the animal kingdom and inhabitant of clocks worldwide, many species of cuckoo have also worked out how to get their competitors to do a lot of the hard work for them. Some cuckoos will […]

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