By Alan Coleman on 11 Feb 2013
Last week, Alan appeared on RTÉ’s new TV show, Morning Edition. He spoke about the trend that is hot on every marketer’s agenda at the moment: mobile marketing. With the sale of mobile phones overtaking personal computer sales in 2012, adapting marketing strategies to suit consumers’ changing behaviours is a matter of urgency. Alan highlighted the increases in mobile sales revenues experienced by global internet giants such as Google, Facebook, PayPal and eBay. Alan claims that we are in the epicentre of the next societal revolution, which is being driven by none other than the Internet. He added that this revolution makes for a very exciting future. The feature finished with a typical curve-ball question, with Alan being asked: ‘So what does this future hold?’ Alan’s crystal ball was evidently not working properly (he claims it was something to do with magnetic forces in the RTÉ studio), and was therefore caught off-guard: ‘I think the trend going from desktop to mobile will continue and everything will change.’ Hardly a revolutionary answer, but we think our trusty CEO was just playing his cards close to his chest – being the deep-thinking and analytical character that he is! Well done Alan!
