Wolfgang E-commerce KPI Study 2014 v 2013

E-commerce KPI Study 2014

We analysed e-commerce websites from travel, retail and charity, with a combined revenue in excess of €80 million.

This e-commerce report is filled with some juicy stats, here’s a teaser of what to expect:


  • Online spend was up a massive 41% in 2014
  • Mobile devices are a key factor in the increased online traffic
  • Q4 enjoyed 76% growth in online spend growth, making it the stand out quarter in 2014

This study covers the full year of 2014 as well as focusing on Q4 2014.

Read the full report below:


Download (PDF, 1.37MB)

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