By Alan Coleman on 30 Aug 2013
Video Marketing. One of our newest, shiniest and possibly most exciting LOVES in the Wolfgang office.
Yes, since our video superstar, Jen, started with is a few months ago, we have eagerly awaited the completion of each project she has been involved with...just so we could be treated to the fruits of her creativity. And sure enough, we have not been disappointed.
However, it's not just the enjoyment or entertainment factors of her videos that we enjoy, nor is the frequent "aww that is sooo cool" moments that snowball from her creative excellence.
The truth is that the sheer value and power of video marketing is unparalleled. It would have been ideal for Jen to put together an infographic of her own showcasing the magical powers of video marketing, but unfortunately she is super busy at the moment putting the finishing touches to yet another great video.
This resulted in me going on a hunt...and this is what I have come up with. This is a great infographic from AttwoodDigital, which highlights everything we love about video marketing.
Here are the highlights:
- 1 minute of video is equal to about 1.8 million words
- 78% of people watch video once per week, 55% every day
- 1/3 of all online activity is spent watching video
- Online video accounts for 50% of all mobile traffic
- Videos in universal search results have a 41% higher click-through rate than plain text results
- THE BIGGIE: The chances of getting a page one listing on Google increases 53 times with video!
So what are you waiting for? Jump on the video bandwagon....we have!